Marketing Mix of Domino's pizza Case Study Example | Topics and Well Written Essays - 1500 words

Marketing Mix of Dominos pizza - Case Study ExampleThis research will begin with the statement that in the unify Kingdom, the number of the fast food and home delivery restaurants including McDonalds, KFC AND Dominos Pizza continues to increase rapidly as is the trend for the past five years. The restaurants fit in the high-street outlets represents the lucrative feature of the industry, constituting the resulting large amount of competition in the market. The increased competition is a factor notable as a coiffe for the increased value of sales as experienced by the various participants in the industry. This implies that the consumer has a better access to the restaurants, as they facilitate the services to the customers. However, novel developments in the industry, entailing the increased negative publicity in the market presents a remarkable challenge to the success of the operators. Consequently, the restaurants sought to dispel these trials in the market. Thus, Dominos Pizza as a leading operator in the market, sought the establishment of strategic procedures to counter the issue. Further, their strategy also sought to engage the customers accordingly, change magnitude the revenue from sales, as well as, facilitating the expansive operations of the business, taking it to the top in the leading operators in the market. This procedural engagement by Dominos Pizza entailed the establishment of 7Ps of the marketing mix, in their procedural engagement of the customers and establishment of services.