Impact of Social Networking Evaluation on Travel Websites Essay

Impact of Social Networking Evaluation on Travel Websites - Essay ExampleThe essay Impact of Social Networking Evaluation on Travel Websites dialogue about the research proposal in terms of social networks usage such as MySpace, Facebook, Cyworld and Bebo to drive the travel websites.As a response to changing business environments and to remain competitive, businesses have made investments in IT projects Travel businesses need to invest in IT to face the competition as well to give punishing times to its rivals. For example, fitfortravel is a website that has been developed by the National Health Service, Scotland for the provision of travel health instruction for people traveling abroad from the UK. The site has gained immense popularity as travelers find the information provided highly valuable. alight et al. suggested the potential of virtual communities in tourism research. Enhancing value creation and a creation of brand personal identity were prerequisites in the creation of social networks in tourism.The advent of Web 2.0 has led to a series of bleak web service. Social Networking has benefited from new internet technologies and new user behavior to become the poster boor of web services. Questions on social sites include how they create value for users and how users capture it. Studies have examined revenue genesis on social network sites through advertising, subscription and transaction models. Key value drivers include user volume, willingness to pay, effrontery in peers and the platform. Perceived reciprocity is a pre-requisite for committed relationship and avoiding negative consequences